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In the early 2000s being a Southern California native, I spent many a night gallivanting around the Hollywood scene.

One evening out, I was dancing like no one was watching, and a mutual acquaintance came up to me and said, hey Hottywood, you’re looking good tonight.

At least that’s how I remember it going.

Like any entrepreneurial type, I went home, purchased the domain, copyrighted the term, and sat on it for the next 20 years.

We are all guilty of this in one way or another, right? Then covid struck, the world came to a standstill, my production company was shut down.

Here I am launching a lifestyle brand and wanting to share the Hottywood brand and lifestyle with the world.